In order to understand what Messenger Marketing is and how it works, we must first analyze the three steps that a buyer (loyal or new) does before buying, which are Awareness, Consideration and Decision.
As Awareness we mean that moment when the buyer realizes to have a problem or a necessity, which leads us to the Consideration, the step where the buyer defines which are the problems or necessities and starts looking for a solution. In the end, the buyer reaches the final step, the Decision, which means the buyer has accepted a solution as “the best for his/her necessity”.
If all this process was hard to track down and control, today with Messenger Marketing everything gets much more easier and efficient, since it allows to digitally go with the buyer into all of the three steps thanks to direct and automated messaging. The Messenger Marketing allows us to directly interact with the buyer, collecting all the necessary infos and giving us the opportunity to better understand which is the best solution for the buyer and provide it.